The first HKU Festival - Where are you now

The "Where Are You Now" festival was conceived as a vibrant celebration to welcome new students to HKU and to bid farewell to alumni. The event aimed to create an unforgettable experience by showcasing modern art, interactive installations, and audiovisual performances.

As the initiator and project manager, I led a diverse team of talented students from various disciplines within HKU. Our goal was to design an immersive event that would resonate with both new and departing students, leaving a lasting impression.

 The centerpiece of the festival, featuring a surround sound setup with 6 speakers to create an immersive audio experience.

 Designed to engage visitors and inspire them with modern art and interactivity.

 Including performances by 12 artists and 2 bands, spanning over 3 stages.

 A refurbished boat that was once used for prostitution, transformed into a disco with vibrant music and lighting.

 Overlooking the inner yard, featuring a large fire where attendees danced around, creating a warm and engaging atmosphere.

 Equipped with big speakers, extensive lighting, and the primary speaker setup, providing an electrifying experience.

 The event facilitated connections both within and outside the HKU community, fostering a broad network and collaboration opportunities.

 Utilized HKU’s network, flyers, posters, and invitations during the introduction week to attract attendees.

 I learned the importance of discarding tasks that were consuming too much time and not adding significant value.

 Successfully outsourced specific tasks and delegated responsibilities within the team, enhancing efficiency.

 Actively connected with visitors during the event to gather feedback and improve future projects.

The festival was highly praised by attendees and the HKU community. Even years later, students still shared stories about the memorable evening, highlighting the success and lasting impact of the event.

The experience not only showcased my ability to manage a large-scale event but also underscored the importance of collaboration, creativity, and effective project management in delivering an outstanding festival.

This project was a testament to the power of interdisciplinary collaboration and the impact of creative event planning. It remains a proud highlight of my career, demonstrating my capability to lead, innovate, and inspire through immersive and interactive experiences.

Multidisciplinary collaboration with students from M&T, G&I, Theater, Media, and Conservatorium

Where Are You Now

Defining the brand identity and future vision

The journey began with an intensive two-day brand thinking workshop, aimed at deepening our understanding of the client's needs and aligning our design vision with their strategic objectives. Collaborating closely with a talented graphical designer and key stakeholders from bushuren.nl, we crafted a comprehensive brand canvas. This tool became the cornerstone of our design and branding efforts, ensuring consistency and clarity throughout the project.

The workshop enabled us to delve into the company's mission and vision, translating these elements into a tangible branding strategy that resonates with the target audience. Our agency's prior knowledge of the client’s intentions provided a significant advantage, allowing us to tailor our approach to meet their specific expectations and industry demands.

Leveraging the insights gained from the brand canvas, I led the overall website design, ensuring that every element reflected bushuren.nl’s brand identity. The design process was characterized by a series of iterative steps, where continuous feedback from the client was incorporated to refine and perfect the user interface and user experience. This iterative design process not only enhanced the aesthetic appeal of the website but also improved its functionality and user engagement.

The branding elements were carefully chosen to evoke professionalism and reliability, essential qualities for a service-oriented company like bushuren.nl. The color scheme, typography, and layout were designed to be visually appealing yet functional, ensuring easy navigation and a pleasant browsing experience for all users.

A key highlight of the project was the custom animations I developed, which brought life to the website. These animations were strategically implemented to guide users through their journey on the site, enhancing user engagement without compromising the loading speed or functionality. The interactive elements of the website were designed to be intuitive, providing users with a seamless and responsive interface that facilitated easy access to information and booking capabilities.

The redesigned website for bushuren.nl significantly boosted their online presence and customer interaction. Post-launch analytics demonstrated a noticeable increase in user engagement and conversion rates, directly attributable to the enhanced design and user experience. The client expressed immense satisfaction with the final product, particularly praising the alignment of the website’s new look with their strategic vision and the dynamic animations that distinguished their platform from competitors.

This project stands as a testament to the power of effective branding combined with innovative design to create a compelling online presence that truly resonates with its audience. Through this collaboration, we not only met but exceeded the expectations of bushuren.nl, delivering a product that effectively captures the essence of their brand and drives their business forward.

Platform to easily rent a bus with driver

Bushuren.nl

De Wondere wereld van 

Collaborating with a team of external designers and leveraging the power of Laravel, we crafted a dynamic and visually appealing website that seamlessly brings the essence of theater to life. By utilizing Laravel's robust capabilities, we ensured a smooth and efficient development process, resulting in a user-friendly and feature-rich platform for theater enthusiasts.

Through my contribution to podiumpas.nl, I not only expanded my technical skills but also honed my ability to communicate effectively with diverse stakeholders. This experience allowed me to offer valuable insights and ensure that the website's design and functionality aligned with the vision of the project.

I take great pride in being part of the team that brought podiumpas.nl to fruition, and I am thrilled to have had the opportunity to contribute to a platform that celebrates the joy of theater and provides an immersive experience for visitors.

Podiumpas

Oktober 2022

About the project

De Wondere wereld van

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Where Are You Now

Bushuren.nl